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South Africa’s favourite kitchen companions added some flavour to this year’s wild edition of Mzansi’s sought after music festival Bacardi Holiday Club. Tiger Brands’ staples KOO, Mrs. Balls Chutney, All Gold Tomato Sauce and Crosse and Blackwell’s latest innovation Kasi Magic sauces took over the Welgelegen Manor in Mpumalanga and treated consumers and festival goers to a tasty selection of breakfast, lunch, and dinner menu items that food enthusiasts loved and enjoyed. From delicious fruit salads and chakalaka pizzas courtesy of KOO and All Gold, Kasi Magic kotas and the Braai Mix which was proved to be festival favourite, this year’s Bacardi Holiday Club menu showcased the brands’ versatility and gave consumers an opportunity to taste and trial recipes they can also enjoy at home with loved ones. “Tiger Brands has been a huge part of South Africa’s memorabilia and there’s no better way to further weave our heritage brands into the pulse of South African youth culture and our sophomore collaboration with the Bacardi Holiday Club solidifies our commitment to create an inclusive domain for our consumers from all walks of life.” Said Marketing Director for Culinary at Tiger Brands. “Food is a vehicle of social change, it brings people together in a way that very few activities can, it is the one thing that never fails to unite us, regardless of origin or background. We are delighted to have partnered with the youth platform that understands the universal love language of food and music. Much like tiger brands' limitless catalogue, Bacardi Holiday club has built a rapport for creating new memories amongst festival enthusiasts while further cementing the spirit of community and forging a new wave of brilliant memories in youth culture while forging a brand-new path in brand visibility and riveting experiences that change the landscape for responsible living. You can follow the conversation online and be part of our culinary community by following …

Smirnoff Infusions unites with Sorbet Group to celebrate love with amazing instore offers and exclusive giveaways. February 2023, Johannesburg- It is the month of love and Smirnoff Infusions alongside Sorbet Group have partnered up to make sure everyone feels a tad bit more loved during this time.  The aim of the partnership is to invite people to experience and show themselves love while enjoying complimentary cocktails at select Sorbet as well as Sorbet man stores across the country. The partnership kicks off on Friday the 17th of February and runs until the 19thof February, but it does not end there, consumers are able to stay tuned to social media and select media platforms for exclusive giveaways. The month of love is a time for roses, sweet treats and grand gestures of love spread by people around the world, this somehow leaves some of us wanting a little more love during this time. More specifically, Valentine’s Day generally has social media abuzz with FOMO (fear of missing out) and we want to allow consumers the opportunity to be part of this conversation as we round off the month of love. The vibrant infused vodka, Smirnoff Infusions partnership with the Sorbet Group will offer customers the delectable taste profiles of Smirnoff Infusions when visiting the Sorbet stores for their array of revitalizing treatments on offer. “As a brand, we always look for ways to give back to our consumers and bring experiences to them so they always feel part of our world. Smirnoff Infusions since its launch has gained popularity amongst consumers who generally enjoy unwinding and treating themselves to a delectable cocktail after or even before a busy day. The simple serve of just adding tonic to the liquid really does make it a very enjoyable option, as consumers get to experience the complexities of a well-blended cocktail with minimal effort.” Says Thembeka Mgobozi, Marketing Innovations Manager at Diageo SA Thembeka, further concludes, “Partnering with the …