MphoChris

• Justin Hume, Chief Marketing Officer of @SamsungSA shares why independently-owned communications firm, @PR_Worx won its communications pitch (138 characters) • Watch @PR_Worx MD Madelain Roscher’s 30-second interview on winning the @SamsungSA account and how the firm will provide strategic counsel (140 characters) • @SamsungSA partners with @PR_Worx to engage consumers creatively, to drive greater market penetration and to build #IloveSamsung loyalty (138 characters) JOHANNESBURG, South Africa – 3 August 2017 – Pioneering marketing communications agency, PR Worx, has been selected by leading global consumer electronics brand, Samsung, to manage its public relations within the Southern African region. The appointment follows a competitive pitch process and is effective immediately. Samsung has mandated PR Worx to provide strategic PR counsel and communication efforts, including driving master brand and product awareness, managing stakeholder engagement, thought leadership, media relations and crisis communication. “The appointment of PR Worx was an obvious choice for Samsung South Africa. We wanted to work with a PR agency that understands our company’s proposition and the industry we’re in, but is also as agile and innovative as our brand in the conception of creative ideas. We believe we found in PR Worx a communications partner who will be able to tactically influence consumer’s mindsets in the region,” said Justin Hume, Chief Marketing Officer, Samsung South Africa. “Visibility is key to us and the strength of the PR Worx team’s credentials, their approach to innovation and challenging the industry norm make them ideal to carry Samsung’s vision forward and reach our business goals of increased market penetration and revenue growth.” Samsung is a respected global brand known for its innovative technology which has seen it claim several world firsts such as the CDMA phone, the first MP3 player phone and the first digital TV and Blu-ray player to the …