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Consumer brands and enterprise B2B vendors must understand and get ready for augmented reality. These technologies will play an important part in the digital transformation efforts of many organisations. Sea Monster has been developing award-winning and highly-innovative interactive experiences using Augmented Reality since 2011 and is widely regarded as one of the leading AR studios in Africa. What is Augmented Reality or AR Experiences? Far more than just a fad, AR experiences or Augmented Reality is a method of sharing digital information in a way that is contextual, visual, and gamified. Augmented Reality is still new, but its technology is a rising star in business and consumer tech. Sea Monster has skilled AR developers who can build your AR apps. Augmented Reality (AR) allows us to overlay digital information and experiences in the real world, using the power of mobile devices. AR (Augmented Reality) got a lot of attention in 2016 when the game Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen. AR applications and effective AR experiences For retail businesses, Augmented Reality offers a way for customers to try products before they buy. AR apps have many practical applications including marketing campaigns, medical uses, data visualisation, and location-based education. Other uses include entertainment, such as alternate reality games (ARGs), location-based MMOs (like Pokémon Go), and interactive cinematic experiences. Augmented reality has quickly established itself as a next-generation medium. One-way augmented reality is used in the business is 3D modelling. This is often used during the design process for items such as homes and cars. It can also be beneficial for training. Some companies use AR to train employees. This gives them a hands-on training experience without the risk of costly real-world mistakes. Interest in augmented reality is exploding as innovators explore its business …