The Motor Industry Staff Association (MISA) has called on the South African retail motor industry to accelerate gender equality in the retail motor sector in observance of International Women's Day on Friday, 8 March 2019. While some progress has been made in empowering women in this important economic sector, the South African retail motor industry is still very much a man’s world, according to Martlé Keyter, MISA’s CEO for Operations and National Co-ordinator of the MISA Women’s Forum. While International Women’s Day is an opportunity to highlight the social, economic, cultural and political achievements of women, Keyter believes the push for gender parity is far from over, especially in the workplace. "Women are still paid less for the same work as their male counterparts, female managers and directors remain in the minority, and motherhood still poses a career risk for many women," notes Keyter. Real and effective plans needed MISA has urged employers to put real and effective plans and measures in place to end gender-based stereotyping and to ensure women are protected against harassment and violence in the workplace. "There will be no greater accomplishment and reward other than to see the motor industry as a vibrant sector where it is the norm that the work of women is valued as much as men’s, where women are not isolated into low-paying jobs or discriminated against, where they do not risk their health or safety or that of their unborn children, and where they have equal access to good quality jobs and decent working conditions," says Keyter. MISA is an active campaigner for gender parity MISA is an active campaigner for gender parity and through its Women’s Forum has become a leader in this area in the South African motor industry. “It’s a simple concept: when we act with other women, we are more powerful than acting alone,” she says. "As a credible, strong and fast-growing trade union, MISA can address women’s priority concerns . . .