When it comes to choosing software for your ecommerce website (online store), there are so many different platforms to consider. Lets dive into some of the important factor’s to compare before we actually look at some of our top picks for 2019/2020. 1. Is it worth while selling on an eCommerce platform, perhaps a marketplace is better served — or like some top retailers, both? 2. What type of functionality, features and/or tools do you need? 3. Do you have current sales volumes and projections for future growth? Will the platform and/or technology partner you choose support these volumes? 4. What’s your technology budget and timeline? In this article, we’ll focus on ecommerce platforms in particular. An ecommerce platform is web software that allows businesses to launch, host, and manage their online store. While different ecommerce platforms offer different features and range from free (open source) to paid, all of them give merchants the opportunity to build a branded online storefront to sell their products. We’ve reviewed the top options on the market today to help you figure out which is the best fit for your business. 1. WooCommerce WooCommerce is the most popular shopping cart system in the world, powering over 30% of all eCommerce websites. Best of all it’s free. Sort of. While it’s certainly possible to set up shop and start selling online with only the free WooCommerce plugin, there are some limitations. WooCommerce helps you build an eCommerce store using WordPress. WordPress is like your website’s operating system, and WordPress is also by far the most popular way to make a website. WooCommerce takes that basic WordPress operating system and turns it into a fully-functioning eCommerce store. More than that, WooCommerce is the most popular way to build an eCommerce store for successful sites. It powers 25% – a plurality – of the eCommerce stores in the top 1 million sites worldwide: Top eCommerce Usage Distribution in the …
Proven Tips on Celebrity Social Media Management
Managing social media can be tough for a celebrity. It’s difficult to juggle promotion and intimacy and to respond to so many fans. Often, a large audience also means more potential for abuse, which may drive some celebs away from social media completely. That said, a celebrity social media strategy is important. This is because the benefits of social media outweigh the drawbacks. By building a presence online, you can: Promote primary and secondary projects Speak to fans on a channel you control Build up sponsorship deals Get to know your fans—and let them get to know you So, are you interested in social media but unsure of where to begin? Let’s learn how other celebrities are using their social platforms. Pick the Right Celebrity Social Media Platform A celebrity social profile serves as an important tool for marketing, promotion and forging a connection with fans. This means you need to go where your fans are. Each social network features different media and attracts different demographics. For example, Instagram’s strength is providing an intimate glimpse at life behind the scenes through images. Snapchat does the same with video and messaging. Twitter places you in direct contact with your fans, letting you converse in the moment. Pay attention to age, too: Snapchat’s crowd, for example, skews younger than the one on Facebook. Develop a Voice and Content Strategy Planning a celebrity social media strategy begins with choosing the content you’ll produce and how you’ll share it. A celebrity social media profile should strive to: Be engaging with fans Be candid, fun and unexpected Be open, honest and intimate Promote the celebrity’s projects (without too much focus on promotion) How Celebrities Use Social Media: Be Candid! Your number-one priority should be honesty. Because you control this channel—unlike those through partnership brands, project reps, interviews or tabloids—you’re free to let down your …