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Declining profit margins in traditional telco services has prompted telcos to look towards other domains. Smartphones’ popularity and consistent enhancements in high speed networks has led mobile operators to attempt scoring off new revenue streams by offering media and entertainment (M&E) services to their subscribers. Revenue from digital media and entertainment (M&E) will surpass non-digital media and entertainment revenue by 2019, accounting for 51% of global media and entertainment revenue. Offerings such as music streaming and VoD are already in vogue with subscribers. Industry players have also moved into the digital content distribution market profitably by DTH channel. Other new invasions like IPTV and Mobile TV are also riding high in the market. New competition is rife in the media and entertainment industry. Companies that used to offer contents, now also develop it, and the other way round. Technology companies are taking on the role of content distributors, and more interestingly consumer brands are also becoming content producers. So, there are no defined roles now. And, the prime reason is that these days video can be produced, edited, and delivered straight away from the source venue. Further, it can also be amended while in motion in tandem with the ever-flexible viewer expectations for more pertinent, better quality content. This is really encouraging as the global digital media and entertainment revenue is projected to grow at a CAGR of 11% during 2014-2020, while the non-digital media and entertainment revenue will grow at a meager CAGR of 1.6% during the same period. For thought provoking cases of numerous initiatives and investments with the related revenue earning opportunities for telecommunication sector in both the developed and emerging markets, please read TRL’s latest research - Vertical & Horizontal Worlds of Mobile. Author: Michael Sullivan from TeleResearch Labs. More Info link: …

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As mobile payments is one of the broadest areas of horizontal potential, US-based telecom research company TeleResearch Labs strongly encourage operators to try incorporating direct carrier billing (DCB) – for physical goods. Though there are a few cases where it has started but operators have not yet focused on it. San Francisco-based company Boku, which specialises in direct carrier billing solutions, has entered into partnerships with the UK's three main telcos for supporting DCB payments for items such as magazines and bus tickets, and is looking for expanding into the food industry. While operators do not foresee DCB in developed markets where the focus currently is on NFC/ mobile wallets, this payment method could be explored in emerging markets where millions of people don't possess credit/ debit cards and don't even have bank accounts. Telcos charge upwards of 25% of the cost of items purchased via DCB, and they could do worse than lowering this amount so as to expand scale of such payments. Moreover, this platform can also assist operators in competing with incumbent e-commerce/ m-commerce companies such as Amazon. If only, mobile operators work with app developers facilitating DCB and the merchants to bring down the rates they charge, as has been done in South Korea, humongous revenues are in store as they would compete head-on with credit card companies. It would be additionally one more way to lure prepaid customers to sign up for postpaid contracts, especially in markets such as India, Pakistan, and countries in Africa. Mobile network operators aren't paying close attention to leverage DCB in mobile vertical markets. TeleResearch Labs examines many such hot opportunities in adjunct telecom markets for operators in its latest report: Vertical & Horizontal Worlds of Mobile. Author: Michael Sullivan from TeleResearch Labs. More Info link: http://www.teleresearchlabs.com/view_document/73-vertical-a-horizontal-worlds-of-mobile CLICK HERE to …

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While most businesses plan operations along the vertical & horizontal ranges, not many pay deserved attention at their intersections – missing opportunities to be innovative – and thus missing serendipitous outcomes. Mobile operators must constantly endeavour to innovate along three levels – their networks, the devices being offered, and app offerings – identifying technologies which can serve multiple industries. For instance, an operator using mPayments to aid medical insurance in areas where banking services are scarce, and where people are otherwise largely uncovered by private medical insurance schemes. Further, a lateral strategy can service vertical domains where users might not be willing to pay for them outright. For example, a mobile operator tying up with a local fertilizer company which wants to advertise its products to farmers via text messages, for which it pays advertisement fee to the operator. The subscribers could get a broad array of locally useful agriculture related content designed by the fertilizer company for free, which, on the other hand could induce them to sign up for paid offerings such as mobile micro-insurance. Mobile Micro-insurance is yet another adjunct vertical market which would find a suitable flavour and customers in Mobile Agriculture subscribers - especiially having a tremendous scope in geographies such as Africa and the Middle East. Irregular weather patterns, droughts, and other dangers to crops and livestock make them an obvious market for insurance. If we take just Africa for instance, currently an estimated 44 million people have insurance compared to an overall mobile subscriber base of around 600 million – a huge, untapped market. What's required in such regions of mobile operators looking to harness the potential of mobile micro-insurance is not simply low-priced premiums but coupling them with flexible payment models. Maryland-based telecom research powerhouse TeleResearch Labs examines many more such …

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The global mobile education market reached worth over US$43 billion in 2014. The market is projected to grow at a CAGR of 14% during 2014 and 2020. Africa will exhibit the highest growth rate in the world in mobile education uptake. The African mobile education market is projected to grow at a CAGR of 52% during the forecast period. North America will remain the largest market by revenue during the forecast period, while Asia will remain the second largest market. The factors affecting uptake of mobile learning differ from region to region, but there are some global trends that are prime factor for the uptake of mobile education or mobile learning such as the growing consumer demand for mobile education, and increasing tablet adoption due to availability of affordable range of tablets. Worldwide, surveys suggest that over 65% employees want their IT department to let them use mobile devices for office work. On the other hand, in 2013, almost all people engaged in mobile learning said they believed the mobile platform improved their learning. The single-most influential factor behind the massive drive of mobile learning in academic spheres worldwide is the rapid uptake of tablets in schools. Education ministries of different countries are coming out with national programs encouraging tablet uptake in schools, with many such initiatives being rolled out on a large scale. Asia, Africa and Latin America are the geographies where mobile learning VAS offerings are majorly prevalent currently. Investments in mobile education show an inequality worldwide. During the last 5 years, over 80% of all such investments took place in the US, and just a meager 5% in the UK. The remaining 15% took place amongst few startups in the Philippines, Australia, Brazil and Japan. But, things appear bright for emerging markets such as Latin America and India, with their online industries set to evolve rapidly, and broad-ranging investments in mobile education expected. For thought …

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With the mobile world marching on to NGNs, the all-important M2M apps’ very future has been put on the line. With literally the whole industry focusing on 4G networks, devices, apps and spectrum utilities, many players seem to have put safeguarding revenue-generating M2M apps on the backburner. Infact, M2M apps are at peace in the 2G mobile sphere, with the majority of the infrastructure/ devices investment related to them having been made in the 2G sphere. Such apps include crucial PoS and m-payment apps that depend on 2G M2M networks for efficiency. M2M profitability falls in the long range – deployed devices nesting in there for a number of years, supporting the related apps. If the service enablers have to keep changing devices consistently it will crucify M2M investment returns for a huge chunk of related apps. A majority of current/ future M2M apps are tasked with simple asset management/ tracking, needing extremely less bandwidth, for which 2G networks' capacity continue being enough. In refarming 2G spectrum for 3G/ 4G, operators should bookmark some of it for enabling thousands of devices deployed on 2G networks. US-based telecom analyst firm TeleResearch Labs advises anti-2G protagonists that ripping apart a network costs more compared to let it be. On the other hand, with spectrum being a valuable resource, operators are looking to get apps off their 2G spectrum, in favour of getting on more data/ calls on the same piece of spectrum on NGNs. Again, naturally, operators would be looking for most of that data on smartphones. The rest of the 2G spectrum can be left for running M2M devices as they would use very less data, keeping in mind that a single smartphone can eat up data in excess of what ten thousand M2M devices would use. So, why not leave a small amount of spectrum on your 2G networks, to support such M2M apps? Author: Michael Sullivan from TeleResearch Labs. More Info link: …

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As the M2M market grows, horizontal strategies would progressively rise in significance, owing to the need for economies of scale and improved efficiencies, boosting service revenues in vertical segments by amalgamating systems and platforms. It's not usual for telcos to make M2M apps all on their own as developing custom solutions is costly, lacks scale and is mostly outside the purview of many mobile operators' primary competencies. It's essential for mobile operators to selectively choose their M2M partners based on their unique and integrated solutions. Besides just their technology edge, what's relevant would be their qualities that rope-in enterprise customers for mobile operators. US-based mobile & wireless research specialist firm, TeleResearch Labs' advice to operators would be to pick those M2M partners which are apt with enterprise customers in critical domains such as automotive, healthcare, manufacturing, energy & utility. These partners must possess exhaustive research functionalities and the ability to support an operator's M2M footprint on a global scale. Such partners can provide additional support and efficient integration between existing and new infrastructures. Another factor in M2M partner selection is the ability of the M2M provider to support several mobile operators as enterprises desire simplified provisioning and management of devices and a same platform for multiple mobile operators eases the enterprise's M2M implementation. Such operator-technology vendor partnerships are a necessity with M2M as not even a single mobile operator in the world possesses the ability to offer an enterprise a complete set of M2M solutions. Author: Michael Sullivan from TeleResearch Labs. More Info link: http://www.teleresearchlabs.com/view_document/73-vertical-a-horizontal-worlds-of-mobile CLICK HERE to submit your press release to MyPR.co.za. …

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