Red Ribbon Communications is pleased to announce the permanent appointment of William Horne as its content strategist, as well as the newly established Division Head of its Insights arm – a move that further entrenches the agency’s focus on data-led, thought leadership-driven tech PR. An award-winning former financial journalist and economist, William joined Red Ribbon to help elevate its already strong positioning in B2B public relations. His analytical eye, passion for storytelling, and flair for uncovering business-defining insights are a hallmark of his results. Now, as the agency builds out its in-house market research capabilities under the new Insights division, William is playing a central role in shaping what the future of data-driven PR strategy looks like – with substance, measurability and relevance at the forefront. “Data-driven PR is what transforms a company's voice from merely seeking market appeal, to one that determines market insights with authority,” says William. Red Ribbon founder Ronelle Bester says William’s permanent appointment reflects the company’s broader evolution into pushing new boundaries. “We’ve always been focused on simplifying the complex and telling the stories that are then made possible with real thought leadership. Now we’re going one step further by backing those stories with original market insights that really move the needle for our clients. William’s work is helping us reach our goal of unlocking the often-untapped wealth of authority inside tech companies and positioning that knowledge where it matters most.” The move forms part of Red Ribbon’s continued investment in the sectors and clients where expert-driven narratives matter most – and where media relations, content marketing, and African PR can go beyond awareness and into real influence. CLICK HERE to submit your press release to MyPR.co.za. Author: Zenahrea Damon from Red Ribbon Communications on behalf of Red Ribbon Communications. …
Red Ribbon’s Ida-Marié Van Der Merwe Appointed PRCA Africa Nextgen Board Member
Red Ribbon Communications, a leading tech PR firm in South Africa, is proud to announce that Ida-Marié van der Merwe has been appointed to the Public Relations and Communications Association (PRCA) Africa NextGen committee. The PRCA Africa NextGen group, since its launch in 2022, has been helping to empower emerging public relations talent across the continent through learning resources, networking opportunities, and mentorship – principles that resonate deeply with Ida-Marié. Reflecting on her own journey, Ida-Marié says, “My journey into PR was unconventional – I didn’t study it, and I had no formal experience when I started as a young adult. But sometimes, success is the only option you have. Hard work, resilience, and the right mentorship have been key to my growth, and I hope my story can encourage other young professionals to keep pushing forward, no matter where they start.” Cherná Lutta, PR Operations Director at Dialogue Communications and Chair of the PRCA Africa NextGen Board, highlights the group's dedication: “Over the past three years, our board members have selflessly dedicated their time and energy to championing our initiatives. We are relentless in our pursuit to support and nurture young PR talent across the region. Our initiatives aim to inspire, educate and foster best practices for professional and personal growth.” Ida-Marié’s own beliefs echo those at the foundation of the PRCA’s philosophy, perfectly. “I know firsthand how important it is to have access to the right opportunities, guidance, and industry insights. PRCA Africa NextGen is creating a platform that bridges the gap between education and real-world experience, helping young PR professionals navigate their careers with confidence. I’m excited to be part of a board that is dedicated to uplifting and empowering the next wave of PR talent across Africa.” Red Ribbon Communications is thrilled to support Ida-Marié in her new role and believes her insights and experience …
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Rewriting the Rules of Reputation
Public Relations is more crucial than ever in the age of generative AI and LLMs. AI-driven search engines no longer just scan social media or reviews—they prioritise authoritative, editorial content. This shift is redefining online reputation and elevating PR’s role in shaping brand credibility. The AI revolution in web search Recent research from HardNumbers highlights a striking trend: when it comes to assessing a company’s reputation, AI prefers mostly editorial content (61% of AI’s research sources); owned media (44%) customer review sites (10%) analyst reports (10%). The traditional “sources” of what brands thought their reputations were measured by (industry awards/acclaim), books by company executives, studies and even social media, now represent less than 8% at most of what AI uses to answer questions like “Is [company name] trustworthy?”. In fact, social media itself drives less than 1% of what AI uses for its answers. This insight underscores a shift to a world where quality journalism and expert analysis have become the digital fingerprints of brand authority – and now even more so. At the same time, breakthroughs in AI generative search are rapidly accelerating the rate of change. As detailed in a recent Technology Review article, the evolution of these search engines is not simply about retrieving information – it’s about interpreting context, nuance, and credibility from a vast digital landscape. The result? A smarter, more discerning web where the sources that matter are those with proven expertise and trusted narratives. Editorial content is the new benchmark for reputation For brands, particularly those in the B2B tech sector, this transformation carries profound implications. Editorial content is emerging as the new benchmark for reputation. Unlike the fleeting and shallow nature of social media trends, well-crafted thought-leadership pieces tailored for use by media houses have long endured, and are now rising as even more …
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LG Unveils Latest HVAC Solutions At AHR Expo 2024
Company’s Focus on Sustainable Solutions, Whole Home Electrification and Commercial Innovations on Display at World’s Largest HVAC Industry Tradeshow CHICAGO, Jan. 25, 2024 — LG Electronics (LG) unveiled its latest heating, ventilation and air conditioning (HVAC) solutions at AHR Expo 2024, taking place in Chicago, Illinois, U.S.A., from January 22-24. LG’s energy-efficient residential and commercial HVAC lineups on show at this year’s event deliver exceptional performance and demonstrate the company’s steadfast commitment to environmental responsibility. In the Air Solution booth, LG is putting the spotlight on several of its cutting-edge HVAC solutions. These include the R32 air-to-water heat pump and furnace, and the Multi F heat pump, both designed for residential applications, and the new Multi V™ i Variable Refrigerant Flow (VRF) solution for commercial use. Visitors to the Home Electrification Solutions Zone got a firsthand look at LG’s R32 air-to-water heat pump, which employs the low Global Warming Potential (GWP) refrigerant, R32. Meeting the latest refrigerant standards1, R32 contributes to the solution’s ability to deliver a reliable heating performance at low temperatures. The zone also featured the stylish ARTCOOL™ Gallery air conditioner. First unveiled at CES 2023, the distinctive ARTCOOL Gallery boasts the company’s state-of-the-art DUAL Inverter Compressor™ and 3-way indirect flow. Additionally, the Home Electrification Zone highlighted LG’s expertise in custom HVAC system design using versatile solutions such as the Multi F heat pump. Compatible with various indoor units and able to adapt to a wide range of buildings and appliances, the Multi F ensures a comfortable indoor environment, even in extreme climates. Displayed in the Home Air and Water Solutions Zone, LG’s Inverter heat pump water heater is an energy-efficient alternative to a conventional electricity- or gas-powered heater2. It can heat up to 303 litres (80 gallons) of …
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LG To Showcase LG Business Cloud At ISE 2024
Suitable for Both Small Businesses and Large Enterprises, New Cloud-based Platform Streamlines Management of LG Digital Signage Solutions BARCELONA, Jan. 26, 2024 — LG Electronics (LG) is set to unveil its innovative cloud solution platform, LG Business Cloud, at Integrated Systems Europe (ISE) 2024. The convenient, new platform allows business customers to browse and subscribe to LG digital signage cloud solutions and manage them all remotely. LG Business Cloud is compatible with multiple LG digital signage lineups including Micro LED displays, commercial TVs, Transparent OLED Signage and LED displays.* LG Business Cloud enables customers to establish a commercial cloud solution for their LG digital signage with a straightforward, one-time sign-up process. Along with eliminating the need to browse several different pages, submit inquiries and engage with sales representatives, the new platform offers educational videos (from beginner to expert level) catering to diverse business needs and explaining how to get the most out of LG’s specialised cloud offerings. Additionally, the structure of LG Business Cloud enhances user convenience, allowing for customer inquiries to be addressed directly on the website. The platform includes the LG SuperSign Cloud digital signage content management solution (CMS) and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. These solutions give users the flexibility to customise content (e.g., welcome messages, facility information, and promotions) displayed on their LG digital signage and to set up display schedules. Also on LG Business Cloud is the LG ConnectedCare remote management solution, which actively monitors the performance/condition of LG signage and promptly sends email notifications if unexpected events are detected. Additionally, LG ConnectedCare lets users remotely adjust various signage settings, such as screen brightness and volume. The versatile Business Cloud platform enables users to explore all of …
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LG’s Commitment to Innovation is Recognised with Numerous Awards at CES 2024
LG Continues Long-Standing History of Honours at World’s Preeminent Consumer Technology Show With More Than 200 Awards & Accolades LAS VEGAS, Jan. 26, 2024 — At this year’s CES®, LG Electronics (LG) was honoured with more than 200 awards and recognitions for a wide range of innovations and technologies across the home appliance, home entertainment and B2B categories. The LG SIGNATURE OLED T – the world’s first 4K wireless transparent TV – led the way with countless honours as the Best TV or Best in Show from a wide range of press outlets. With LG’s reputation as the global leader in OLED technology – the company continues to assert its dominance at CES, taking home the industry’s top awards and honours for its latest OLED TV lineup including the aforementioned LG SIGNATURE OLED T and the LG OLED evo M4, G4 and C4 TVs. Utilising the wireless technology introduced in last year’s M3 TV, LG’s 77-inch LG SIGNATURE OLED T is considered the next step in the evolution of OLED TV technology and was honoured by major tech publications including CNET, Digital Trends, TechRadar, Tom’s Guide, Forbes, The Verge, Wirecutter, PCMag and Mashable. The LG OLED evo series featuring a new 144Hz refresh rate and LG’s Alpha 11 AI processor was also applauded by CNET, TechRadar Pro, PCGamer and BGR. Additionally, Digital Trends highlighted the LG UltraGear OLED gaming monitor 32GS95UE in its lineup of best monitors seen at CES 2024 noting its one-of-a-kind ability to toggle between 4K at 240Hz and FHD at 480Hz with the press of a button. LG also garnered accolades from top publications such as USA Today and Tom’s Guide for its new LG Wash Combo™ All-In-One with Heatpump™ Technology. Marking LG’s commitment to a greener world – the new Wash Combo uses 60 percent less energy than a vented model.1 The cutting-edge home appliance was widely recognised for its compact ventless design and ability to complete a wash-and-dry cycle in under two hours. Named as a winner of …
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The importance of preventative maintenance for HVAC systems
In the case of complex air-cooling systems, it is better to proactively address potential issues before they escalate. Let’s be real—nobody wants to be blindsided by a malfunctioning HVAC system, especially during summer. HVAC (Heating, Ventilation, and Air Conditioning) systems play an important role in ensuring comfort and air quality in residential, commercial, and industrial buildings. Regular maintenance is crucial to keep this complex air-cooling system in peak condition, ensuring optimal performance, energy efficiency, and longevity. “This type of preventative maintenance is all about regularly inspecting, cleaning, and servicing HVAC systems to catch and fix potential issues before they turn into big headaches,” explains Magrietha Coetzee, Air Solutions Head of Sales of LG Electronics, South Africa. “The goal is to prevent breakdowns, cut down on energy usage, improve indoor air quality, and extend the life of the equipment. When building owners and facility managers make preventative maintenance a priority, they can save on costly repairs, boost system reliability, and make sure everyone inside stays nice and comfortable.” The many benefits of preventative maintenance include: 1. Enhanced energy efficiency: Regular maintenance plays a vital role in improving the energy efficiency of HVAC systems, leading to lower utility costs. When you keep the filters clean, calibrate the thermostats properly, and lubricate the components well, the system can operate at its peak performance, consuming less energy. 2. Increased system lifespan: HVAC systems that are neglected are more prone to premature failure. Implementing preventative maintenance measures enables timely detection and resolution of potential issues such as worn-out belts, faulty electrical connections, or refrigerant leaks. This proactive approach helps greatly extend the lifespan of the equipment, saving you from the need to replace it before its time. 3. Improved indoor air quality: As …
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How to unlock a healthier, time-saving lifestyle with the LG Door-in-Door Side by Side Fridge with Uvnano™
Empower yourself in 2024 to prioritise your health and reclaim valuable time with the help of LG As we dive into the new year, it’s time to rethink our resolutions. Instead of setting lofty, vague goals, let us focus on achievable milestones that can transform our lives. Imagine a world where healthy eating and ample free time are within reach. The key lies in effective meal planning and smart grocery management. However, these aspirations often come to a standstill because of limited storage space and the struggle to keep food fresh. The LG Door-in-Door Side by Side Fridge with Uvnano™ is a game-changing appliance designed to maximise space, save time, and elevate your well-being. Efficient meal planning made simple Picture this: your journey to better health begins with the simple act of meal planning. With the LG Door-in-Door Side by Side refrigerator, you can take charge of your eating habits and streamline your daily routine. This innovative appliance offers a spacious interior, ensuring that you have ample room to store your carefully prepared meals. Say goodbye to the hassle of cramming containers into a crowded fridge or dealing with insufficient space for fresh groceries. Embracing a healthier lifestyle becomes effortless when you have the right tools at your disposal. Here are some practical tips to maximise storage space in your LG Door-in-Door Side by Side refrigerator: 1. Organise items strategically: Group similar items together and use stackable containers to make the most of available space. 2. Utilise door storage: Make use of the door shelves for smaller items like condiments, sauces, and beverages to free up shelf space for larger items. 3. Opt for adjustable shelves: Adjust the height of shelves to accommodate taller items such as pitchers, bottles, and leftovers without wasting vertical space. 4. Properly wrap and store leftovers: Use airtight containers or resealable bags to store leftovers efficiently, reducing the space they …
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How to maximise the effectiveness of always-on control room displays
Elevate always-on control room operations to the next level with clear, dynamic, and reliable solutions from LG. In today’s interconnected world, control rooms serve as nerve centres for various industries, from mining, to transportation, retail, security, and emergency services. These control rooms require advanced technologies that can support constant connectivity, seamless collaboration, and efficient information management. Control rooms operate 24/7, necessitating reliable and durable solutions that can withstand prolonged usage. Operators in control rooms need access to real-time data and the ability to collaborate effortlessly with team members. The visual quality of displays is also crucial, as operators rely on clear and vibrant visuals to accurately monitor critical information. Energy efficiency is also a concern, as many companies strive to reduce their environmental impact and operational costs. “LG recognises the unique challenges faced by always-on control rooms and offers a range of solutions designed to meet these requirements effectively,” says Grant Kruger, Head of Sales for Information Display and Information Technology at LG Electronics, South Africa. As 4K cameras gain popularity, the market for 4K signal transmission equipment has experienced rapid growth. This development has fuelled the increasing demand for high-resolution visual solutions in various industries. With advancements in technology, businesses are seeking visual solutions that can deliver superior image quality and enhance the overall viewing experience in centralised control rooms. “Businesses often struggle with effective communication and collaboration among teams and departments. They require solutions that streamline internal communication, facilitate efficient information sharing, and enhance teamwork,” adds Kruger. LG’s Information Display solutions offer a range of features and software to address the challenges faced by businesses in the mining, …
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LG CEO And Key Executives Share Plan To Achieve ‘Future Vision 2030’ Goal
Company Outlines Direction and “Break Through Limits” Management Policy During Press Conference in Las Vegas LAS VEGAS, Jan. 11, 2024 — LG Electronics’ (LG) CEO William Cho and key company executives introduced the strategies LG is implementing to achieve its ‘Future Vision 2030’ goal, during a press conference held for Korean media in Las Vegas, Nevada, U.S.A., on January 10. The CEO began the proceedings by noting that LG had identified three major inflection points – electrification, servitisation and digitalisation – that will ultimately reshape business and the customer experience. The company aims to overcome challenges, such as persistent market and supply chain uncertainties, and accelerate growth by building a high-performance, results-oriented organisation with a winning spirit. “If 2023 was the year in which we set the direction for new changes, we will make 2024 the year in which we truly accelerate these changes,” said CEO Cho. “Future Vision 2030 is our promise to the market and to our customers, and we will strive as a company to deliver on this promise.” Announced by the CEO last year, Future Vision 2030 is LG’s long-term goal to transform into ‘Smart Life Solution Company’ that can connect and expand the customer experience across various spaces, including home, commercial, mobility and virtual. Strengthening Future Competitiveness Through Investment CEO Cho set ‘Break through Limits’ as the key phrase for, and underlying philosophy of the company’s management policy in 2024. Having already established three focus areas for future growth – a non-hardware business model, B2B expansion and the development of new businesses – LG will now make an all-out effort to further refine its portfolio. To start with, the company will maximise the potential of its future growth engines by expanding investment based on the strategic priorities of the business. This year, the company will more than double its level of investment; putting USD 8 …