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LG Celebrates the Decade-Long Journey of webOS with Immersive Experiences from the Upcoming Masters of the Air on Apple TV+ and More Exciting Content LG Electronics (LG) welcomed visitors to the company’s booth at CES 2024 with a wealth of entertaining and dazzling experiences through the webOS zone. Building on its legacy of showstopping installations on vivid self-lit OLED displays, LG’s Home Entertainment Company continues to redefine itself as a media and entertainment powerhouse. The webOS smart TV platform breathes life into immersive visuals and inspiring narratives, aligning with the company’s visionary transformation. Thanks to the numerous OLED displays, the attention-grabbing webOS installation engrosses visitors in the world of infinite entertainment, each moment enlivened thanks to LG OLED’s unrivaled picture quality and unique form factors. This captivating experience highlights LG’s commitment to pushing technological boundaries and providing the ultimate entertainment experience. An invitation to explore the world of entertainment powered by webOS platform, the webOS Zone treats guests to an extensive collection of video clips from a diverse range of genres, sourced from content partners. Among the highlights is an exclusive experience of ‘Masters of the Air,’ the highly-anticipated action-packed epic series from Apple TV+, produced by Steven Spielberg, Tom Hanks and Gary Goetzman. The compelling series preview teases viewers with breathtaking visuals and an explosive, dynamic soundscape. ‘Masters of the Air’ premieres exclusively on Apple TV+ on January 26 and will be available to watch on LG Smart TVs via the Apple TV app. With impressive visuals and spellbinding storytelling, audiences will be enchanted by the live-action reimagining of ‘The Little Mermaid’ now streaming on Disney+, a story of a beautiful and spirited young mermaid with a thirst for adventure, brought to life by filmmaker Rob Marshall. Superb cinematography on OLED …

From OLED TVs to webOS Content, LG Wins the Most Awards in History to Total 33, Including Two Best of Innovation Awards LG Electronics (LG) has been recognised for the technological and design excellence of its latest lifestyle solutions, earning more than 30 CES® 2024 Innovation Awards across Home Appliance, Home Entertainment and B2B categories, including two coveted Best of Innovation Awards for LG OLED TVs. Bestowed every year by the Consumer Technology Association (CTA) – the organisation behind CES, the world’s largest annual consumer electronics tradeshow – the CES Innovation Award program recognises innovative consumer products and services across a multitude of device and technology categories. Of the 33 CES Innovation Awards LG received at CES 2024, 15 have been awarded to LG TVs including 12 for LG OLED, marking the 12th consecutive year that the company’s self-lit TVs have received CES Innovation Award honours. As the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TVs from 42-to-97-inch screen sizes, as well as unique and innovative OLED TV form factors. LG OLED TVs are prized by consumers worldwide for their exceptional picture quality, which delivers vibrant, accurate colours, deep blacks and infinite contrast. Among the new LG Home Entertainment innovations also honoured are LG Soundbars, LG XBOOM Portable Speakers and LG Smart TV webOS apps. LG Home Appliance products honored this year include LG SIGNATURE Washer & Dryers. LG Business Solutions products honored include LG UltraGear Gaming Monitors, LG SMART Monitor, LG gram Laptops and LG CLOi ServeBot. CLICK HERE to submit your press release to MyPR.co.za for free. …

From Education to Casual Games, Art and Wellness, LG Smart TVs are delivering experiences filled with Enjoyment, Personal Growth and Excitement for All LG Electronics (LG) presented an array of new apps available on the company’s smart TVs to meet users’ individual preferences and interests. The extensive selection of services is convenient and easily accessible on the big screen at home, enhancing various lifestyles with fun and enjoyment. Supporting individuals of all ages on a lifelong journey of learning, the new LG smart TV services recognise unique learning needs and the desire for knowledge and personal growth. A notable addition to the services is Udemy, a leading online skill development marketplace and learning platform. Marking its first TV product appearance with its debut on LG TVs, Udemy empowers individuals and organisations with flexibility and effective skill development by offering access to over 200 thousand courses across more than 3,000 subjects in over 75 languages. With a track record of benefiting 67 million learners, Udemy allows users to validate their achievements and celebrate their success with the knowledge they have gained. The platform consistently achieves high user satisfaction scores, providing a wide range of courses created by more than 70,000 global instructors tailored to users’ personal growth and professional development, from programming and data science to leadership and team building. The lecture recommendations are personalised to each individual, using the power of AI systems that analyse and match learners’ unique interests and goals. LG smart TVs also provide engaging learning platforms for children. ABCmouse is a comprehensive, research-validated digital learning solution for children ages 2 to 8, offering thousands of individual learning activities for young learners. Designed by leading education experts, children can explore a curriculum that encompasses all key academic subjects, including reading and …

Coming to Earlier LG Smart TV Models, webOS Re:New Program Gives More Users Access to the Elevated Home Entertainment Experience Most Recent Platform Provides LG Electronics (LG) announced that it is offering the latest upgrade* of the webOS smart TV platform to owners of older LG Smart TVs, effectively evolving their smart TV into the ultimate home entertainment hub. In early 2024, the webOS Re:New program will bring the latest webOS upgrade to every model in LG’s 2022 OLED TV lineup, LG OLED Flex, LG OLED Objet Collection Posé, as well as LG’s 2022 QNED Mini LED 8K (QNED99/95 series), promising users the joy of a new TV experience for the next five years. This upgrade will be extended to more LG TVs worldwide in the future to add more entertainment and versatility to the TV experience across the world. With the latest version of webOS, LG Smart TV owners can enjoy an even more personalised TV experience with a Home Screen that greets users with recommendations according to their tastes. The user interface is highly customisable, which means viewers can personalise the selection of content and services and access them with even greater ease. And to make the process even more seamless, the Quick Card UI intuitively sorts diverse content and services into categories like music, games and sports within a user-centric interface that resembles mobile user interface design. What’s more, courtesy of advanced security technology and an optimised operating system, users are protected with a high level of stability, security and seamlessness throughout the entire viewing experience. With more LG Smart TVs adopting the latest webOS upgrade, content providers and service developers will have more opportunities to spread new content, services and features to a wider audience. LG has shared its bold vision to become a media and entertainment platform, a business transformation that will enrich customers’ lives by delivering valuable services and a unique …

With Immersive Sound, Versatile LG TV Integration and Enhanced Features, LG Provides Elevated Audio Experience With Their Latest Soundbars LG Electronics (LG) unveiled its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs. Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X. WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV. At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level. The S95TR features improved tweeters for clear and precise audio, while also …

Company Outlines Direction and “Break Through Limits” Management Policy During Press Conference in Las Vegas LG Electronics’ (LG) CEO William Cho and key company executives introduced the strategies LG is implementing to achieve its ‘Future Vision 2030’ goal, during a press conference held for Korean media in Las Vegas, Nevada, U.S.A., on January 10. The CEO began the proceedings by noting that LG had identified three major inflection points – electrification, servitisation and digitalisation – that will ultimately reshape business and the customer experience. The company aims to overcome challenges, such as persistent market and supply chain uncertainties, and accelerate growth by building a high-performance, results-oriented organisation with a winning spirit. “If 2023 was the year in which we set the direction for new changes, we will make 2024 the year in which we truly accelerate these changes,” said CEO Cho. “Future Vision 2030 is our promise to the market and to our customers, and we will strive as a company to deliver on this promise.” Announced by the CEO last year, Future Vision 2030 is LG’s long-term goal to transform into ‘Smart Life Solution Company’ that can connect and expand the customer experience across various spaces, including home, commercial, mobility and virtual. Strengthening Future Competitiveness Through Investment CEO Cho set ‘Break through Limits’ as the key phrase for, and underlying philosophy of the company’s management policy in 2024. Having already established three focus areas for future growth – a non-hardware business model, B2B expansion and the development of new businesses – LG will now make an all-out effort to further refine its portfolio. To start with, the company will maximise the potential of its future growth engines by expanding investment based on the strategic priorities of the business. This year, the company will more than double its level of investment; putting USD 8 billion* into R&D and …

Powered by the ?8 AI Processor, LG’s Latest QNED TVs Elevate the Home Entertainment Experience with Lifelike Picture Quality on Ultra-Large Screens LG Electronics (LG) announced the newest lineup of 2024 QNED and QNED Mini LED TVs, offering a wider selection of screen choices including ultra-large 98-inch with vibrant picture quality, advanced AI-powered processing technologies, extensive personalisation features and sophisticated design. Evolving further, LG 2024 QNED TVs have developed significantly more intelligence with the ?8 AI Processor, improving upon its predecessor with an 1.3-fold increase in AI performance, a 2.3-fold enhancement in graphic performance, and a processing speed that is 1.6 times faster. Leveraging cutting-edge technology for a more refined visual representation, AI Picture Pro offers the ultimate picture quality based on deep learning. This versatile feature adeptly distinguishes faces, objects, and backgrounds within a scene, enriching the texture and fine details to present images with unparalleled realism. Dynamic Tone Mapping Pro splits the picture into blocks and analyses each in real-time to detect the darkest and brightest areas, elevating the details with precise HDR optimisation to deliver three-dimensional image quality. With Personalized Picture Wizard, users can effortlessly customise the image quality by simply selecting a few preferred images from a given selection that are intelligently set up through deep learning. In addition to vibrant picture quality, AI Sound Pro captivates viewers with the audio excellence of virtual 9.1.2 surround sound from the TVs’ built-in speakers. For a unified audio system, WOW Orchestra seamlessly integrates the LG Sound Bar and the TV's speakers, resulting in a mesmerising 3D sound experience. Featuring LG’s Quantum Dot and NanoCell colour technologies, the company’s latest QNED TVs deliver crisp and vivid picture quality for hyper-realistic viewing. With enhanced colour …

LG’s 2024 OLED TVs Enhances Immersion and User Experience with 4-Times the AI Processor Performance Delivering Outstanding Visuals, Audio and Personalisation LG Electronics (LG) introduced the company’s 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company’s latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality. Driven by a customer-centric approach, LG’s “Sync to You, Open to All” vision expresses the company’s aim to create personalised experiences for every lifestyle, with products that are accessible to all. To this end LG’s webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all. LG is introducing the all-new and expanded OLED TV lineup for 2024 with a cutting-edge AI-powered processor; developed by LG, exclusively designed for OLED TVs. Notably the LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new ? (Alpha) 11 AI processor, which effectively enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor. LG’s newest OLED TVs come with upgraded AI upscaling utilising precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, delivering a more clear and vibrant viewing experience. Moreover, the ingenious AI processor adeptly refines colours by analysing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analysing …

LG SIGNATURE OLED T 4K Marks the Beginning of an Exciting New Chapter in LG’s Ongoing Legacy of TV Innovation LG Electronics (LG) unveiled the world’s first wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T is a true technological marvel, combining a transparent 4K OLED screen and LG’s wireless video and audio transmission technology to transform the screen experience in ways that have never been possible before. The OLED T unlocks a world of near-limitless potential, giving users the unprecedented freedom to meticulously curate their living spaces. This is complemented by the class-leading picture quality and performance of LG OLED, powered by the new ? (Alpha) 11 AI processor. A genuine game changer, LG’s transparent OLED is the winner of five CES 2024 Innovation Awards, including a Best of Innovation honor. LG SIGNATURE OLED T liberates users from a dominant black screen that competes with the décor in their home. Maintaining its 77-inch screen size, OLED T and its innovative transparent display seamlessly harmonises with its environment. Practically invisible when turned off, it blends into the environment and frees users from the long-standing problem of what to do with the ‘big black screen.’ The TV’s beautiful see-through screen also helps to make one’s space feel larger, providing a sense of openness. The unique LG OLED T brings with it many new possibilities, from where it can be placed in the room, to the kinds of user experiences that LG can now deliver. Its transparent OLED screen removes the usual constraints that come with conventional TVs. No longer does the TV have to be placed against the wall. Instead, place the OLED T in the middle of the room to become a divider or prop it against the window without blocking the view outside. The included Zero Connect Box, which leverages LG’s cutting-edge wireless transmission technology to send 4K images and sound to the OLED T, also enables users to place their TV anywhere, …

LG CEO Redefines AI as ‘Affectionate Intelligence,’ Highlights the Technology’s Key Role in Elevating the Customer Experience and Creating a Better Life for All LG Electronics (LG) recently held its LG World Premiere press conference at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA, introducing its new vision and exhibition theme for CES 2024, ‘Reinvent your future.’ CEO William Cho opened the proceedings by restating the company’s ambitious goal – first announced last year – to transform into a Smart Life Solution Company. Having gained a rich understanding of global consumers and their living spaces for close to seven decades, the company is now going beyond the home, expanding its business into diverse spaces including mobility, commercial and virtual. In every arena, the company aims to improve the customer experience by focusing on five key elements dubbed 3C2S: Care, Connectivity, Customisation, Servitisation and Sustainability. AI Redefined as ‘Affectionate Intelligence’ In its journey to innovate and elevate the customer experience, LG has identified AI as one of the most essential enablers of success. Rather than fixating on the evolution of the technology itself, LG is dedicated to demonstrating how AI can provide tangible benefits in the real world. The company redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive. Real-Time Life Intelligence During the press conference, CEO Cho highlighted the unique characteristics of LG’s AI solutions, starting with its capacity to harness a wealth of data, in both scale and quality. Among the 500 to 700 million LG products currently in use worldwide, there are many smart devices equipped with AI-supported intelligent sensors that are optimised to learn and analyse users’ ‘physical’ and ‘emotional’ life patterns. Whereas many companies rely on internet-based data to train their AI, LG has …