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Management consulting company IQbusiness has proudly announced that it has been named a Certified B Corporation®. The purpose of this certification is to recognise businesses across industries and continents for their commitment to driving and inspiring more ethical business practices. “We are excited to have IQbusiness join this growing movement in becoming one of the founding African B Corps,” said Olivia Muiru, Executive Director of B Lab East Africa. What is a B Corporation®? B Corporation certification is to business what Fair Trade and Organic certification is to products like coffee and milk respectively. Essentially, it measures how a company operates holistically, and what its impact is to all stakeholders. How is it measured? Organisations that meet verified higher levels of social and environmental performance, transparency, and accountability are eligible. Globally, there are over 2,300 Certified B Corporations in over 50 countries across 130 industries. Currently, there are 17 African companies that have met the standard. In South Africa, IQbusiness is the largest of the 5 companies that have been certified. Why did IQbusiness apply to become a certified B Corporation®? “B Corp Certification is all about redefining the concept of business success,” says CEO Adam Craker at IQbusiness, “And that’s always been a big part of what we do and our core purpose, which is to grow people, businesses, and Africa. We are realising our purpose by helping to solve the economic, environmental, and social issues the continent faces.” Craker goes on to say that the decision to apply to become B Corporation® certified was to create conscious motivation to spur on the company’s continued improvement. What sets IQbusiness apart? The organisation’s core business alone has far-reaching social and environmental impacts, often linking businesses to organisations dedicated to making a difference in this industry. However, the IQbusiness CEO points out that …