The popularity of Maxi’s restaurants is spilling over South Africa’s borders into neighbouring countries. The first cross-border stores recently opened in Mahalapye, Botswana, under the ownership of franchisee Tiro Seloma, and in Maputo, Mozambique, by franchisee, Cladio Langa. Yolandi Ferreira, Maxi’s marketing manager, says the opening of these two stores is a direct response to increasing demand for the “Maxi’s formula” in other southern African countries and that several more stores are likely to open in the region before the end of this year. As a family restaurant offering a wide range of tasty meals in a relaxed and welcoming atmosphere, Maxi’s has made its mark with outstanding, freshly prepared food of the best quality in an environment that is accommodating to children and provides families with a relaxed, casual dining experience with quick, attentive service. “Since our Botswana store opened its doors, we’ve already had requests from would-be franchisees to open stores in other parts of that country,” says Ferreira. “Our research has shown that the entire menu appeals to the population in our neighbouring countries and, as in South Africa, there is a particular demand for grill-based meals, which Maxi’s offers throughout the day.” Maxi’s franchisees are assisted throughout the entire franchising relationship and receive robust training, support and assistance with managing their restaurants. This continued support is implemented to equip franchisees with the necessary expertise to run their businesses on a full time basis, which is required under the franchise agreement. “The franchise model remains one of the safest ways of becoming a business owner as it is guided by tried and tested processes, underpinned by the ongoing support of the franchisor,” concludes Ferreira. “The system is proven, so there is no need to reinvent the wheel. Maxi’s successful franchising model is based on mutually respectful franchisee/franchisor relationships driven by …
Arrival of Domino’s Pizza in SA creates real jobs
Since its successful launch into the South African market in April last year, followed by the opening of six stores from October 2014, Domino’s Pizza has already made a noteworthy contribution to job creation around the country. The six restaurants effectively employ over 180 people, and more than 300 jobs will be created with the opening of an additional 12 restaurants by the end of March 2015. The company estimates that it will open or convert 125 stores in 2015, adding further socio-economic development initiatives. Domino’s Pizza employs a range of employees, including those who function as trainers, general managers, assistant managers, behind-the-counter crew and drivers, as well as head office staff. Ongoing skills development is taking place with 22 employees already having completed in-depth training of between two and five weeks in Miami, Florida, USA, with the Domino's Pizza International team. Further, Domino's Pizza South Africa works hand in hand with Khulisa Social Solutions to ensure that a large majority of their new employees are previously disadvantaged and currently unemployed individuals. Khulisa is an NGO that addresses social vulnerabilities as a systemic problem. Through multiple partnerships and internationally-acclaimed best-practice programmes such as the one with Domino's Pizza, the company builds capacity for grass-root motivated upliftment. "We are committed to empowering people and what better way to do so then to have a direct impact on our local communities around our stores and offer individuals the opportunity to better themselves through job creation and our partnership with Khulisa," says Taste Holdings CEO, Carlo Gonzaga. In addition to their job creation, the international in-store hygiene and food safety and quality standards being applied at all Domino’s Pizza outlets have heralded new levels of health, safety and food preparation in South Africa. Employees undergo rigorous training on these important aspects of …
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Domino’s Pizza congratulates ambassador Proverb on his new album
Celebrity Domino’s Pizza ambassador, Proverb, one of South Africa’s top rap artists, SA Idols presenter and producer, has just launched his fifth studio album, entitled The Read Tape and will perform hits from this album at a concert at the Lyric Theatre at Gold Reef City on March 4. “We’re delighted to celebrate the launch of Proverb’s new album with him as one of the main sponsors of his concert,” says Lindy Taoushiani, Divisional Marketing Executive at Taste Holdings Food Division. “Our warmest congratulations go out to Proverb, whose passion for his music and his unique talent are once again evident in this amazing album. “Proverb has been the ambassador for the Domino’s Pizza brand since our launch in October last year and he has proved an exceptional representative. We wish him every success with the release of The Read Tape.” Author: Thandokazi Mashalaba from PR Worx. More Info link: https://www.dominospizza.co.za Images: For high res version/s of Three image/s please contact: PR Worx. Photo: Photo: Photo: CLICK HERE to submit your press release to MyPR.co.za. …
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Domino’s Pizza proves a hit in Westville
The South African public’s beyond-expectation response to the arrival of Domino’s Pizza in the country proves that the introduction of a global pizza brand that is loved by millions of people around the world, has been long overdue. Since opening its doors in Westville, Durban, in October 2014, Domino’s Pizza has attracted pizza lovers in their numbers, who first came to try out the new brand and who keep coming back to savour their choice of a range of delicious hand-tossed pizzas made with fresh dough. Domino’s Pizza is part of the South African success story, Taste Holdings which is the exclusive master franchisee for the Domino’s Pizza brand in nine Southern African countries including South Africa, Lesotho, Swaziland, Namibia, Botswana, Zambia, Malawi, Mozambique and Zimbabwe. The Twitterverse is abuzz with comments from well satisfied customers. @4thWiseMan tweeted: “There is a brand spanking new Domino’s Pizza in the neighbourhood. Uh oh...” Anel, another pizza lover tweeted: “You've literally the BEST PIZZA!” Fans have also taken to Facebook to express their delight. Julien Joubert posted, “No crumb gets left behind” and Tina Pieterse said, “Don’t touch my pizza! You have yours and I have mine. No sharing!” Domino’s Pizza, located at 171 Roger Sishi Road, Atholl Heights, Westville North, opened its doors to an overwhelming response. In the first week of trading alone, the store experienced record-breaking sales and Taste Holdings has been inundated with requests to open more outlets in many other parts of South Africa. Jay Currie, CEO of Taste Holdings Food Division, says, “After our lengthy & diligent planning to introduce the brand to South Africa, we couldn’t be more delighted by the way the public has welcomed this fresh and exciting concept. We recently received a really great endorsement when Domino’s Pizza was voted the best tasting pizza in the Brand Wars’ Pizza Wars on the Bruce Whitfield Money Show. We know without a doubt that …
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Domino’s Pizza proves a hit in Westville
The South African public’s beyond-expectation response to the arrival of Domino’s Pizza in the country proves that the introduction of a global pizza brand that is loved by millions of people around the world, has been long overdue. Since opening its doors in Westville, Durban, in October 2014, Domino’s Pizza has attracted pizza lovers in their numbers, who first came to try out the new brand and who keep coming back to savour their choice of a range of delicious hand-tossed pizzas made with fresh dough. Domino’s Pizza is part of the South African success story, Taste Holdings which is the exclusive master franchisee for the Domino’s Pizza brand in nine Southern African countries including South Africa, Lesotho, Swaziland, Namibia, Botswana, Zambia, Malawi, Mozambique and Zimbabwe. The Twitterverse is abuzz with comments from well satisfied customers. @4thWiseMan tweeted: “There is a brand spanking new Domino’s Pizza in the neighbourhood. Uh oh...” Anel, another pizza lover tweeted: “You've literally the BEST PIZZA!” Fans have also taken to Facebook to express their delight. Julien Joubert posted, “No crumb gets left behind” and Tina Pieterse said, “Don’t touch my pizza! You have yours and I have mine. No sharing!” Domino’s Pizza, located at 171 Roger Sishi Road, Atholl Heights, Westville North, opened its doors to an overwhelming response. In the first week of trading alone, the store experienced record-breaking sales and Taste Holdings has been inundated with requests to open more outlets in many other parts of South Africa. Jay Currie, CEO of Taste Holdings Food Division, says, “After our lengthy & diligent planning to introduce the brand to South Africa, we couldn’t be more delighted by the way the public has welcomed this fresh and exciting concept. We recently received a really great endorsement when Domino’s Pizza was voted the best tasting pizza in the Brand Wars’ Pizza Wars on the Bruce Whitfield Money Show. We know without a doubt that …
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Domino’s Pizza proves a hit in Vredekloof
The South African public’s beyond-expectation response to the arrival of Domino’s Pizza in the country proves that the introduction of a global pizza brand that is loved by millions of people around the world, has been long overdue. Since opening its doors at the Glengarry Shopping Centre, Domino’s Pizza has attracted pizza lovers in their numbers, who first came to try out the new brand and who keep coming back to savour their choice of a range of delicious hand-tossed pizzas made with fresh dough. Domino’s Pizza is part of the South African success story, Taste Holdings which is the exclusive master franchisee for the Domino’s Pizza brand in nine Southern African countries including South Africa, Lesotho, Swaziland, Namibia, Botswana, Zambia, Malawi, Mozambique and Zimbabwe. The Twitterverse is abuzz with comments from well satisfied customers. @44nelie44 tweeted: “Got some Domino’s Pizza to enjoy at the pool. Yummy!!! @BrentV_RSA added his tweet: “Must agree with @maddog_sa’s pizza test. Domino’s Pizza is one of the best tasting pizzas around!” Fans have also taken to Facebook to express their delight. Mariska Knoesen posted: “I am happy to say that I bought pizza from Domino's at the Glengarry shop and thumbs up! Service with a smile, short waiting time, delicious pizza (with cheese). Would love to buy from there again!” Domino’s Pizza, located on the corner of De Bron and Fairtrees Roads, Vredekloof, opened its doors to an overwhelming response. In the first week of trading alone, the store experienced record-breaking sales and Taste Holdings has been inundated with requests to open more outlets in many other parts of South Africa. Jay Currie, CEO of Taste Holdings Food Division, says, “After our lengthy & diligent planning to introduce the brand to South Africa, we couldn’t be more delighted by the way the public has welcomed this fresh and exciting concept. We recently received a really great endorsement when Domino’s Pizza was voted the best …
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Maxi’s Standerton is open for business again
Maxi’s Standerton in The Junxion shopping centre, is open for business under a dynamic new franchise holder who is determined to keep the Maxi’s banner flying high. With his characteristic enthusiasm and drive, Nico Botha took over the business in February this year and has hit the ground running. “I love Standerton and when it appeared that their Maxi’s would close down, I really didn’t want to see the town lose this fantastic family restaurant,” says Nico. “I contacted Taste Holdings, who own the Maxi’s franchise, and before I knew it, I was the proud owner of Maxi’s Standerton. I’ve been given excellent support from my Maxi’s Franchise Manager and it’s been very exciting for me and my restaurant manager, Dolly, a born and bred ‘Standertonner’, to welcome both new and existing customers back to the restaurant in their numbers. “Maxi’s has already made its mark here as a restaurant that makes every member of the family feel at home, while offering a wide range of delicious meals. Now it’s my passion to keep quality levels high and to serve the community by consistently adding value.” Nico, a seasoned businessman, says he was raised on sound moral values and principles and today his guiding philosophy in business and in life is to always show respect to others and to pursue success through dedication, commitment and hard work. He’s determined to demonstrate to his customers that “a new broom sweeps clean” and that they can expect only good things from Maxi’s Standerton. Customers will enjoy both Maxi’s national specials and local in-store specials connected with various sports events and will have the opportunity to contribute towards initiatives that uplift the community. Since 1993, Maxi’s has filled a specific gap in the market. As a family restaurant offering a wide range of tasty meals in a relaxed and welcoming atmosphere, the restaurants deliver outstanding, freshly prepared food of the best quality in an environment that is accommodating to …
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Maxi’s Standerton in The Junxion shopping centre, is open for business under a dynamic new franchise holder who is determined to keep the Maxi’s banner flying high.
Maxi’s Standerton in The Junxion shopping centre, is open for business under a dynamic new franchise holder who is determined to keep the Maxi’s banner flying high. With his characteristic enthusiasm and drive, Nico Botha took over the business in February this year and has hit the ground running. “I love Standerton and when it appeared that their Maxi’s would close down, I really didn’t want to see the town lose this fantastic family restaurant,” says Nico. “I contacted Taste Holdings, who own the Maxi’s franchise, and before I knew it, I was the proud owner of Maxi’s Standerton. I’ve been given excellent support from my Maxi’s Franchise Manager and it’s been very exciting for me and my restaurant manager, Dolly, a born and bred ‘Standertonner’, to welcome both new and existing customers back to the restaurant in their numbers. “Maxi’s has already made its mark here as a restaurant that makes every member of the family feel at home, while offering a wide range of delicious meals. Now it’s my passion to keep quality levels high and to serve the community by consistently adding value.” Nico, a seasoned businessman, says he was raised on sound moral values and principles and today his guiding philosophy in business and in life is to always show respect to others and to pursue success through dedication, commitment and hard work. He’s determined to demonstrate to his customers that “a new broom sweeps clean” and that they can expect only good things from Maxi’s Standerton. Customers will enjoy both Maxi’s national specials and local in-store specials connected with various sports events and will have the opportunity to contribute towards initiatives that uplift the community. Since 1993, Maxi’s has filled a specific gap in the market. As a family restaurant offering a wide range of tasty meals in a relaxed and welcoming atmosphere, the restaurants deliver outstanding, freshly prepared food of the best quality in an environment that is accommodating to …
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Detailed planning and execution results in hugely successful Domino’s Pizza SA launch
The introduction of Domino’s Pizza to the South African market in October 2014 broke several sales records in the first full week of trade, with sales at the first four stores more than exceeding expectations. Rivonia, the largest of these four stores, served more than 3 000 pizza fans over 5 000 pizzas in the first week, and sales momentum across all four stores has continued into the New Year. Domino’s Pizza is an American restaurant chain and international franchise pizza delivery company. It was founded in 1960 and today is the second-largest pizza delivery & carry out chain in the United States and the largest worldwide, with more than 11,000 corporate and franchised stores in over 70 countries. Taste Holdings now holds the rights as an exclusive Master Franchisee to operate the brand in nine southern African countries. Beyond South Africa, the brand will be developed in Lesotho, Swaziland, Namibia, Botswana, Zimbabwe and Mozambique, with Zambia and Malawi to follow, pending the fulfilment of certain conditions. Current Scooters Pizza and St Elmo’s franchisees in the Taste Holdings group will be given the opportunity and assistance to convert to Domino’s Pizza franchises, effectively creating a platform of more than 125 outlets to which new Domino’s Pizza stores will be added. To date there are six stores open in various parts of the country with 3 more stores opening in March. In the eight months prior to the opening of the first stores, a dedicated marketing team from Taste Holdings’ Food Division devised a carefully planned marketing process to launch the brand that included working with agency partners. The objective was to deliver a South African Domino’s Pizza brand positioning, corporate identity and creative direction that correctly replicated the essence of the global brand, while at the same time presenting South African pizza lovers with an attractive new choice. Market research harnessing consumer focus and product focus groups, …