Johannesburg, South Africa - August 2016: BetterMan is the new kid on the block, but has quickly matured to become the perfect gentleman. Quietly creating an exciting meeting place where brands and companies can connect with a targeted group of men. Since inception in 2014, growth has been rapid. The BetterMan Facebook page currently eclipses the pages of some of the most well known South African men’s magazines with over 47 000 followers. The daily email is sent out to a dedicated database of more than 12,000 men. The BetterMan mission is simple: To make men unstoppable. This is done by putting the community first and providing them with qualitative, tailored and relevant content that goes beyond boring click bait articles. “BetterMan is seen as the trustworthy friend and cool big brother, it is also the influencer they admire and the role model they are looking up to, “says Erik Kruger, Founder of BetterMan. “Now we want to offer brands and companies the opportunity to get involved and to to connect with our very targeted and engaged group of men in various ways.” BetterMan offers tailored made solutions for every clients’ needs including: sponsoring of e-mailers delivered directly to the loyal BetterMan followers’ inbox; digitorials, client surveys and brand experiences, posts on the social media platforms; sponsored podcasts or webisodes; and custom-made experiential events hosted for the specified target market. BetterMan is about becoming a better man every day. In any way. No matter how small. In the way you act, speak, and live your life. Being a gentleman has become synonymous with the BetterMan life. The typical BetterMan reader is between 25-34 and describes himself as driven, ambitious, motivated, and determined. It’s clear that men who gravitate towards Betterman do so, because they want to rise above mediocrity. A glimpse of the BetterMan platform (30 June 2016): Website Page views per month: 13 000 Facebook Page …
Samsung Electronics Delivers Air Conditioning that’s Effective in Summer and Winter
JOHANNESBURG, South Africa– Samsung Electronics South Africa has vast experience in the development of air conditioning and has long been committed to creating cooling solutions that are both powerful and convenient, thereby ensuring optimum comfort for users. However, what many consumers are unaware of is the fact that Samsung air conditioners are equally effective at warming up a room and they can perform more efficiently than the average heater. Although South Africa is renowned for its long, warm summers, when the winter hits, the cold can really affect internal living spaces. The traditional method of dealing with the cold is to utilise a bar or fan heater, but these products tend to work best as personal heating appliances and are less effective when attempting to warm an entire room. Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA, points out that Samsung’s air conditioners may have a reputation for being cooling appliances, but they are just as good when it comes to heating a room. “You simply cannot obtain the same amount of comfort or efficiency in heating from another source, as these appliances are designed to control the entire room’s temperature. Moreover, an air conditioner allows you to maintain your desired room temperature more effectively too,” says McKechnie. “Consumers may be concerned that an air conditioner will use more power, but even this is not necessarily the case. Our products have a built in inverter that sets the appliance to idle once the room reaches optimal temperature, switching on again only if the temperature drops below this level. A heater, on the other hand, is likely to remain on throughout the day in order to keep a room warm, so it clearly draws a lot of electricity.” He adds that another, intangible benefit of using an air conditioner for heat is that by more consistently controlling the temperature of the room, you are less likely to get ill from constant changes in …
Track Your Press Release HERE:
Optimising your Samsung TV for Olympic Games Viewing Experience
Tweak your TV settings to ensure an optimised and immersive sports encounter JOHANNESBURG, South Africa – 28 July, 2016 – With the Rio 2016 Olympic Games due to take place between the 6th and 21st of August 2016, even the most passing of sports fans will likely find themselves glued to their TVs at some point, supporting the various South African athletes participating. With SuperSport promising six dedicated HD channels, as well as a 24-hour Olympic news channel, watching the biggest sporting event in the world is certainly going to be an entertaining experience. So why not make sure you watch it in the clearest and most vivid manner possible, by optimising your TV to suit the nature of the programme you are viewing? This, of course, is sometimes easier said than done, but it is of vital importance, since even the best TV on the market, if incorrectly setup, may well look worse than a mediocre TV that is properly adjusted. “Since sport broadcasting often happens during the day, watching these in real time means the sun will often be shining through your windows, creating an obscuring reflection. Therefore, to view your chosen event properly, you must compensate for this by adjusting the picture to a brighter setting,” says Matthew Thackrah, Deputy Managing Director at Samsung South Africa. Thackrah points out that simply turning up the brightness won't necessarily help. He explains that this setting actually has more to do with the black contrast set-up of the TV. “Thus, setting the brightness too high may result in black colours within the visuals appearing as grey, which could reduce the depth of the picture.” “To fix this, you will have to increase the contrast – sometimes called ‘picture’ - which controls the white level. However, this too should not simply be increased. Ideally, you want to take your time and find a scene with a bright, white image contained in it and then adjust the contrast to the point where the white object is bright, but …
Track Your Press Release HERE:
South Africa raises over a R1 million by doubling up Add Hope for World Hunger Day
In support of World Hunger Day on 28 May, KFC urged customers to Double Up their Add Hope donations and double the difference it makes to the plight of the millions of South African children who go to bed hungry every night. Our customers generously responded by doubling up their R2 donations, donating over R1 million towards the fight against hunger over the two week Add Hope Double Up campaign. “The Add Hope Double Up campaign was an opportunity to increase awareness of the prevalence of hunger in South Africa and to illustrate the impact it will have on our country’s future if we don’t do something about it,” says Thabisa Mkhwanazi, KFC South Africa Marketing Director. “The success of Add Hope shows that South Africans want to get involved and that if we all pull together, even the smallest contribution can have a major impact.“ Add Hope has raised over R300 million in funds to secure the future of South Africa by helping children learn, grow and thrive through providing them with a nutritious meal, every day. Add Hope makes sure that over 100 000 children receive nutritious meals every month, with the help of 110 beneficiary partners around the country. The collaboration between KFC, its beneficiaries and its customers is vital in fighting hunger and the total donated to these beneficiary organisations increases every year. As part of this Double Up campaign, and in support of World Hunger Day, a number of prominent South Africans visited Add Hope beneficiary organisations to get a first-hand experience of the incredible impact the donations have on young lives. Actress Hlubi Mboya visited Afrika Tikkun in Diepsloot, Gauteng. “These children have my heart. Food, education and shelter are basic human rights. It’s powerful to see the impact that Add Hope has on places like Afrika Tikkun and on these young lives and it is a blessing that places like these are open to the vulnerable. I was completely blown away by all the facilities, and the energy, positive and …
Track Your Press Release HERE:
Ubique Auctioneers To Launch New Online Auction Platform With Five Exclusive Property Lots
Ubique Auctioneers of South Africa are looking to go nationwide and even international with new online timed auctions of exclusive properties. Auctions are a great way for individuals and investors to get great deals on exclusive items. Increasingly auctions are now taking bids online as well as in person, the increasing popularity of this format has led to online exclusive auctions from some of the world’s biggest auctioneers. South Africa’s Ubique Auctioneers is the latest to introduce this format, with unique timed and live online auctions available to bidders worldwide. Ubique will be launching their new format with five impressive properties to bid on this 11th to 15th of April 2016. The first of the property auctions offers an impressive 671-hectares (1658 acres) of prime game reserve, which forms part of the core Vredefort Dome World Heritage Site. On this site, many rock formations can be found resulting from a meteorite which hit the earth two billion years ago. The Rondekop Game Farm has an abundance of game, including 3 Giraffes, 138 different species of birds and no less than 72 species of indigenous trees. The second and third lots are more traditional properties, offering sea views as breath-taking vistas in Kleinmond, South Africa. The fourth lot is a beautiful development property 500m from Kleinmond lagoon, which also offers an unrestricted sea view, while the fifth lot offers a modern vacation home situated in the Parys Gold and Country Estate and is sure to attract a few investors. A spokesperson for Ubique Auctioneers explained, “We are excited to be able to offer these amazing properties exclusively online through our new timed auction format. This enables individuals to place a bid at any time before the deadline, just like they might on eBay, in order to secure the very best deal possible on these amazing opportunities. Our new Ubique Online website will feature some of the very best lots we have available to test the strength of …
Track Your Press Release HERE:
iLEAD et al: Specialisation Meets Consolidation
Digital has given rise to new forms of communication, new possibilities and of course, a new kind of specialist. One such specialist is online marketing company iLead Online, which on 11 March 2016 officially became part of the et al Group, adopting the et al appellation to become iLEAD et al. To celebrate this momentous move, Dr Gustav Puth, the Managing Director of STRATEGY et al, as well as Google’s Country Director, Luke McKend, both shared their vision of the future. Dr Puth highlighted the importance of a good strategy and taking action, because well begun is half done. The strategy behind the joint venture is to take iLEAD et al to the next level, combining the experience of our Google-certified and award-winning team of search engine experts, YouTube maestros and engaging content generators, with all that the rest of the et al Group has to offer…which is quite a lot. Considering the good relationship that iLEAD et al has with Google, Luke McKend was more than happy to share what the future holds for online marketing. He emphasised the importance of using new possibilities to position your brand within your target audience, including the newly updated Search Voice app, which allows you to search for any product or service by using a simple voice command or question. Managing Director of iLEAD et al, Johann Nortje, says this relationship will quickly become a force to be reckoned with. “Together we have a bigger share of voice, vastly improved economies of scale and the ability to cater for every need an advertiser might have. In fact, the term 'through-the-line’ takes on a whole new meaning in the et al Group,” he adds. The et al Group comprises various et al companies that constitute – what could best be described as – a consolidation of specialist marketing services into a single brand platform. In this group is the DIGITAL et al cluster of four companies which, as the name suggests, is the specialised digital arm of the group. With a …
Track Your Press Release HERE:
Shocking revelations made in Dr Mulalo Nemavhandu’s compelling new book uncovering the true origins of Aids and HIV
Number one bestselling author, Dr Mulalo Nemavhandu has released the never-before-told story, The True Origin of HIV & Aids: Secret Revealed. Re-Released February 16, 2016 and available for purchase from Amazon. Having been the subject of contentious debate for decades, Dr Mulalo Nemavhandu has uncovered what has puzzled scientists from around the world since Aids came to light in the 1980s. Readers should prepare to be shocked by the revelations made in this 154 paged non-fiction medical mystery. Over 34 million people in the world are living with HIV and AIDS, with 15 thousand new infections every day and an estimated 17 million AIDS orphans. With this book we can begin to better understand where the suffering began. Dr Mulalo Nemavhandu explains, “We owe the millions of those who died, those living with HIV or AIDS and those that will be infected in the future, the truth and nothing but the truth.” “Aids is no longer a disease, it’s a human rights issue” ~ Nelson Mandela YouTube: https://www.youtube.com/watch?v=XRf7oj8Z2bc CLICK HERE to submit your press release to MyPR.co.za. …
Track Your Press Release HERE:
PDT rolls out a no Software and Licensing fees Digital Signage Network
Summary of Switch and Save Photo: Whitehart Delivering a world-class customer experience and managing large-scale digital signage networks has just become a lot simpler with the launch of Public Display Technologies’ (PDT) ‘Switch and Save’. Switch and Save allows you to manage your digital signage network at a much lower operational cost while enjoying the benefits of this technology. PDT is offering an exclusive digital signage contract where no swop-out labour and media player hardware fees are charged. With this offer ending on 31 December 2016, PDT uses the latest media player technology that eliminates the cost of software and licensing fees in this 3 year contract. This exclusive contract applies to companies with large-scale digital signage networks. PDT will complete the installation within 35 working days and limited costs will apply if additional hardware is added onto a current 3 year contract. To book a site visit, calculate the potential savings or for more information, please contact PDT on 0861 123 738 or sales@pdtsa.co.za Demos available on request. CLICK HERE to submit your press release to MyPR.co.za. …
Track Your Press Release HERE:
A quick guide for novice astronomers
This informational leaflet contains summary information about the different types of telescopes and the most common beginner's mistakes. If you're just getting started in astronomy, operating your first telescope - arm yourself with patience and persistence. You will certainly succeed if you follow the user manual instructions, as well as the recommendations described below. Perhaps you will want to expand your instrument’s capabilities over time – in this case you will need to acquire additional telescope accessories. But first, you should learn to operate your telescope in its basic configuration. Learn more about your telescope’s optical design Reflector. The reflector telescope uses a mirror to gather and focus the light. Depending on the design, the main mirror may be parabolic or spherical. The produced image is reversed upside down and flipped left to right. This does not affect the observed celestial objects, but such telescope design is not suitable for observing terrestrial objects. Refractor. The refractor telescope uses lenses to gather and focus the light. If you equip a refracting telescope with a diagonal prism or mirror, you will be able to observe terrestrial objects as well. The images become upright (but still left-right reversed). Mirror-lens telescopes (catadioptric). The two-mirror telescopes, including two most popular designs - the Schmidt-Cassegrain and the Maksutov-Cassegrain. Catadioptric telescopes have more compact dimensions compared to reflectors. As refractors, they are able to produce non-reversed images (using a diagonal mirror or prism) and, therefore, are suitable for terrestrial observations. Learn more about your telescope mount Altazimuth mount. This simple mount allows a telescope to move freely in altitude (up and down) and in azimuth (left to right along the horizon). It is also often called an alt-azimuth mount. A simple example of an alt-azimuth mount is a standard camera tripod. Equatorial mount. …